The key to a successful BID is visibility – showing stakeholders what they’re getting for their investment. One way in which Bristol’s BID is doing this is through a store manager’s information pack.
Bristol’s BID is focused on the redevelopment of the Broadmead area. Store managers in that area now receive an information pack, specially created to improve communication between stores and the BID initiative. It’s a clear signal that everyone is part of the same team.
The pack features aspirational artists’ impressions of the new Broadmead development, as well as details of the commitment to cutting crime and how stores can constantly improve their performances. It also includes a meet-the-team section and comprehensive contacts list. In all, an excellent way to make everyone feel a part of the BID.