The Future of Broadmead

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After having come under threat from The Mall at Cribbs Causeway when it opened in 1998, Broadmead’s future has never looked stronger.

Work has now begun on Bristol’s largest and most important city centre regeneration programme. The £500 million project involves the creation of a new city quarter at the entrance to Bristol, comprising around 1 million sq ft of high quality retail and leisure space. The development will lift Bristol into the top ten retail destinations in the UK, bringing substantial investment and thousands of new jobs.

Anchored by a four-storey House of Fraser department store, the expanded shopping district will boast a further 15 major stores and more than 100 additional shops set in three stylish new streets.

Exhibition leader, National Amusements is bringing its revolutionary cinema experience to the new development known as “Cinema de Lux”. The cinema will have 13 screens and 3,000 seats and will feature the most innovative technology in the industry.

To ensure that the existing part of Broadmead is not left behind, Broadmead retailers have voted for the introduction of a Business Improvement District (BID) which will transform the current street scene, including paving and lighting. Once the Broadmead expansion is complete, there will be a seamless transition from current Broadmead into the new development. This will create a shopping district and elevate Bristol into one of the UK’s top 10 retail destinations…. a fantastic transformation!

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The Bristol Alliance

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The Bristol Alliance is a joint venture involving:

  • Land Securities Group PLC
  • Hammerson UK Properties

The Bristol Alliance was formed in direct response to Bristol City Council’s long-standing aim to achieve a renaissance in Broadmead and the City Centre.

The Alliance partners are committed to the future of Bristol City Centre and will ensure that the project meets the needs of the people of Bristol as consumers with modern, fashionable retailing and with offices, homes and leisure that will attract new tenants and residents.


The Potential

detailed_artist4_largeBristol is the UK’s eighth largest city but it isn’t achieving its regional capital status when it comes to shops. Shopping ranks only 19th.

A regenerated Broadmead – Bristol City Centre will lead the city, with its population of 400,000 and 1.3 million in the greater Bristol area, into the Top 5.

This will be achieved by attracting many of the country’s top retailers into the new development. It also means more jobs – it is estimated that 3,500 new permanent jobs will be created by the development.

Bristol is the UK’s eighth largest city but it isn’t achieving its regional capital status when it comes to shops. Shopping ranks only 19th.

A regenerated Broadmead – Bristol City Centre will lead the city, with its population of 400,000 and 1.3 million in the greater Bristol area, into the Top 5.

This will be achieved by attracting many of the country’s top retailers into the new development. It also means more jobs – it is estimated that 3,500 new permanent jobs will be created by the development.


City Centre Renaissance

Broadmead Expansion

The Broadmead Expansion represents a city centre renaissance and is being developed by the Bristol Alliance, which is an equal partnership between Land Securities Group PLC and Hammerson UK Properties.

Total Floor Space – 103,563m
Completion Date – 2008
Retail Ranking – The Alliance’s project will reposition Bristol to recapture its share of market expenditure and fulfil its potential to be a top-five ranked retail destination.

The Broadmead development represents a £500m city centre renaissance of Bristol that aims to lift the city from the bottom half of the UK ‘s retail premier league into the top five.

The scheme will deliver a mix of offices and residential.

The scheme, will see a new four-level department store, another 16 major stores and a further 104 smaller retail units, 240 city centre apartments as well as a continental-style square and a 2,616 space car park built at the east end of existing Broadmead.

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A vibrant environment

detailed_artist3_largeThe new Broadmead – Bristol City Centre won’t just be for shopping. It will be a ‘living city’ with 240 homes throughout the area, quality shops, leisure, offices, open spaces and attractive architecture. It will be somewhere to live, work and play in the heart of the community around the clock.

With this lively mix of shops, restaurants and cafes, homes, leisure and community facilities, people will want to be in Broadmead long after the shops have closed.

The development includes:

  •    A new landmark department store at Bristol’s gateway
  •    Buildings which reflect the city’s heritage with buildings of Bristol character designed by local, national and international architects
  •    Setting Quakers Friars in an elegant square with links to Castle Park
  •    Three new pedestrian streets in the heart of Broadmead
  •    15 major stores and more than 100 new shops
  •    240 new homes integrated throughout the development, including 24 affordable homes at the heart of the city
  •    Removing general traffic so that pedestrians come first
  •    Replacing footbridges with street level crossing
  •    Replacing outdated Bond Street and Tollgate car parks with a modern, secure, easily accessible 2,616 space car park
  •    Potential for a wide range of leisure uses